Data privacy in digital marketing has become very important for digital marketers in rapidly changing Digital India. With the growing importance of businesses that rely on data to engage consumers, the focus is now on the ethical collecting and processing of individuals' information. With the introduction of rigorous data protection laws such as the Digital Personal Data Protection Act, marketers will have to operate in an ever-increasing complexity of regulations while working toward providing personalized experiences to their customers. Walking the line between the leveraging of data for targeted marketing and consumer privacy is essential for trust build-up, which should foster long-term relationships. Moreover, as consumers become conscious of their rights and the repercussions of data misuse, they must be given priority to transparency and consent in the hands and practices of marketers. Therefore, data privacy in digital marketing provides an honorable position f...