Each business has a specific goal. But they also do have some common goals like- growth and success. How is it achieved? Well, there are hundreds of factors that count into taking a business to another level. One important thing that is crucial for businesses is Marketing. It will be much fairer if I say ’ Digital Marketing ’. In this competitive age, every business is trying hard to achieve growth by reaching more customers and convincing them to buy their product and service. To do this effectively, you ought to take advantage of the current marketing trend - ‘Digital Marketing’. No matter whether you are an established company or a start-up, digital marketing is equally important for every existing business. It will take no longer for a start-up to kick you from the market and take your place. Change is inevitable. The one who keeps pace with the changing trend is the one who takes over new challenges. Unwillingness to change leads to disappearance (from the market). Unwillingness t