On-page and off-page SEO are types of search engine optimisation strategies used by digital marketers to boost the performance of websites on search engines. As businesses shift to online, the need for search engine optimisation has significantly increased. Companies and organisations outsource online marketing services from digital marketing agencies to improve their online visibility, build brand reputation, and create brand awareness by creating quality content for websites to rank on search engines. SEO helps optimise website content and various aspects to improve organic traffic to the website. What do you mean by on-page SEO? On-page SEO, or on-site SEO, is a branch of search engine optimisation where digital marketers optimise all website pages individually to improve their search engine rankings and increase organic traffic. A website can be optimised using various strategies and techniques directly on a webpage to make it more user-friendly. On-page search engine optimisation