The role of landing pages in PPC is beneficial for lead generation and conversion rate by providing relevant details on a single page. You may have encountered social media ads with call-to-action buttons redirecting you to another web location. It is called the landing page. You can access more information about the products and services and, from there, proceed towards making transactions if you wish. Let us know more about PPC advertisements and the role of landing pages. What are landing pages? Digital marketing is gaining immense popularity among high-business brands and companies to reach audiences all across the globe, establish their brand image and influence, and promote and sell out their products and services. It entails a lot of marketing tools, especially SMM and email marketing, that marketing companies mainly use to target new leads and increase their audience base. Social media marketing( SMM) is a means of digitally promoting the brand of multiple social media plat