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Showing posts from July, 2023

5 Advantages of Digital Marketing

  Companies worldwide want to expand their brand influence and increase brand visibility in global markets. Digital marketing is a successful way of promoting brands, products, and services to diverse audiences and gathering traffic to convert them into customers. Companies worldwide are tremendously reaping from the advantages of digital marketing and witnessing increased sales and profits. Let us learn more about the benefits of digital marketing. Evolution of digital marketing Sales companies integrate marketing into their business operations to promote their products and increase sales. It started as a means of traditional marketing where companies promote their brands through ads on radio, television, flyers, billboards, posters, and newspapers. These methods were beneficial but not effective in the long run. It wasn't easy to track the result of campaigns published through traditional marketing. It took time to show actual results and convert audiences into customers. T

Importance of SEO in the Education Industry

Digital marketing is essential for educational institutions to increase their online visibility and reach out to diverse audiences globally. SEO in the education industry is used to get a better ranking on search engines for relevant search queries. Presenting the school or institution in its best light and gaining more website traffic helps offer maximum engagement and convert more audiences into students. Purpose of SEO in digital marketing Ever wondered why search results appear in the way they do when you search anything on Google or other search engines? The credit goes to SEO. Search engine optimization (SEO) is a digital marketing strategy to optimize the website to make it rank higher on a search engine research page(SERP). It works by ranking your website in the results on the first page for relevant search queries. The organic ranking helps drive more traffic to the website and grab more of the audience's attention. By making webpages and the site user-friendly, SEO m