Companies worldwide want to expand their brand influence and increase brand visibility in global markets. Digital marketing is a successful way of promoting brands, products, and services to diverse audiences and gathering traffic to convert them into customers. Companies worldwide are tremendously reaping from the advantages of digital marketing and witnessing increased sales and profits. Let us learn more about the benefits of digital marketing. Evolution of digital marketing Sales companies integrate marketing into their business operations to promote their products and increase sales. It started as a means of traditional marketing where companies promote their brands through ads on radio, television, flyers, billboards, posters, and newspapers. These methods were beneficial but not effective in the long run. It wasn't easy to track the result of campaigns published through traditional marketing. It took time to show actual results and convert audiences into customers. T